THE BATTLENS BLOG
Practical guides for
ambitious businesses.
Strategy, tools and thinking on websites, ecommerce, SaaS, automation and getting found by AI and search engines.
GEO · AI SEARCH
What Is Generative Engine Optimization (GEO)? The 2026 Guide
AI engines like ChatGPT and Perplexity are changing how buyers find businesses. Here's what GEO is and how to use it.
Read article ↗
ECOMMERCE · SHOPIFY
How to Hire a Shopify Developer: What to Look For in 2026
Not all Shopify developers are equal. Here's how to evaluate experience, ask the right questions and avoid costly mistakes.
Read article ↗
SAAS · PRODUCT
How to Build a SaaS MVP: A Practical Guide for Non-Technical Founders
An MVP isn't just a half-finished product. Here's how to scope, validate and launch the right first version of your SaaS.
Read article ↗
AUTOMATION · B2B
How to Automate Client Onboarding for B2B Service Businesses
Manual onboarding wastes hours and creates friction. Here's how to build a system that impresses clients from day one.
Read article ↗
WEBSITE DESIGN
Custom Website Design for Small Businesses: What to Expect
What does the process of getting a custom website actually look like? A clear breakdown from brief to launch.
Read article ↗
APPS · PRODUCT
Web App vs Mobile App: Which Does Your Business Actually Need?
The answer isn't always a native app. Here's how to make the right call based on your users, budget and use case.
Read article ↗